03 November, 2010
Tata International forays into footwear retailing
Tata International, the global trading arm of the Tata group and India’s leading
leather and leather-products exporter, announced its foray into footwear retail
with the launch of Tashi, a speciality footwear retail chain. The company
unveiled its first retail store at Greater Kailash, New Delhi. Spread across
2,500sq ft, the Tashi store at New Delhi brings the latest and most elegant
fashion trends in footwear and leather accessories to customers all under one
In the first phase of the rollout, Tata International will open six exclusive
Tashi stores in Mumbai, New Delhi and Chandigarh. The speciality footwear retail
chain will have exclusive stores located at high streets, major city markets and
leading malls to ensure maximum brand visibility and customer accessibility.
Speaking on the occasion, Noel Tata, managing director, Tata International,
said, “With the launch of Tashi, Tata International brings its longstanding
expertise in leather to the domestic organised footwear retail segment which is
poised for rapid growth, as more and more Indian customers begin to appreciate
fine craftsmanship and innovation in design. Our design studio in Italy will
bring forth the latest international style and quality footwear and accessories
for its Indian customers in stunning styles that will suit every unique taste!”
Tata International has a history in the leather business, having collaborated
with international fashion brands and retailers in the manufacturing, design and
supply of footwear and accessories. The company has one of the largest
manufacturing facilities in Asia, in Dewas, Madhya Pradesh, and runs
manufacturing units in Chennai.
Deepak Deshpande, vice president, retail, Tata International, said, “We are
pleased to announce the launch of Tashi — our multi-brand footwear and
accessories retail chain and the opening of the very first store in New Delhi.
Tashi will redefine the branded footwear retail space and will provide the
Indian customer with a range of globally-designed footwear and accessories in an
international store ambience coupled with excellent customer service.”
The Indian footwear retail market is estimated at Rs16,000 crore and is growing
at over 15 per cent CAGR. With the increase in per capita consumption, changing
lifestyles and greater fashion consciousness of the Indian consumer, the
organised footwear retail space is on the threshold of expanding rapidly.
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