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TRENDS - SUMMER 2010
A FLUID WORLD
Matching, diluting, digressing, trespassing boundaries, inventing,
experimenting, feeling. These are hard times for all, and so we are
tempted to contain, refrain, avoid excesses. Amidst our time’s thousand
digressions, a need for clarity and simplification is felt. But MIND
YOU, don’t turn dull, with basic impersonal products, because only those
precious, creative new details will trigger the crucial “can’t live
without”.
MULTI MIX AND UNPRECEDENTED
Intersections of a fluid universe – which now floods reality and
brings with it the signs of different worlds into a MULTI-MIX, the real
portrait of our world. Trespassing borders with the signals sent by
our time, i.e. passion, communication, the arts.
BUT an alternative to all this is a newly emerging trend – and an
increasingly clear and neat one too, that is the path towards the
creation of something new, something belonging to the future, something
absolutely UNPRECEDENTED.
Often, in the great moments of change, a play of extremes begins: RICH
AND NEAT, SHINY AND MAT, LIGHT AND THICK, SOFT AND SOLID.
Fashion is: matching, diluting, digressing, trespassing boundaries,
inventing, experimenting, feeling.
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